Evidence It’s an Ad: Obviously it’s an ad. The Super Bowl isn’t where you premiere movie trailers, it’s where you premiere Swiffer innovations. Plus, Bridges has capitalized on his Dude-ness before. Squarespace did that thing where Jeff Bridges would talk in a chill manner at you until you fell asleep.
So What’s It an Ad For: Squarespace again? They do love pulling stunts. But if someone really wanted to tie their brand to The Big Lebowski, it should be OxyClean. Piss on a carpet that really ties the room together? It’s no problem with OxyClean. At OxyClean, we believe in NOTHING (staining your garments).
original story: www.vulture.com
By Bethy Squires